Max Büsser collaborates with British-Nigerian artist Yinka Ilori on the colourful M.A.D.1S ‘Grow Your Dreams’

The M.A.D.Editions x Yinka Ilori M.A.D.1S Grow Your Dreams is a bold fusion of Swiss watchmaking and artistic expression. Designed in collaboration with British-Nigerian artist Yinka Ilori, the watch channels his signature optimism and vibrant color palette into M.A.D.Editions’ playful horological concept. Based on the slimmer M.A.D.1S, the model arrives in three striking versions—Sun, Nature, and Water—each featuring mismatched rubber straps with a leaf motif and an anodised titanium rotor engraved with a tree design. The bezel introduces HyCeram, a high-tech coloured ceramic, further enhancing its dynamic aesthetic.

Powering the watch is a Swiss La Joux-Perret G101 movement, offering 68 hours of reserve and a rotating cylinder display for the hours. With 400 pieces available per colourway, distribution will be through a raffle in September 2025. More than just a watch, Grow Your Dreams is a kinetic reminder of patience, growth, and creative joy.